Policies & Procedures Manual

525

B.5 VICE PRESIDENT FOR PUBLIC INFORMATION

General Statement of the Function : The Vice President for Public Information coordinates communication between the College, the news media, and the communities served by the College. The Vice President for Public Information is responsible for the College’s overall communications strategy, visual identity, public relations, student publications, website content management, alumni relations, and the Foundation. The Vice President for Public Information reports directly to the President of the College.

Duties and Responsibilities :

1. Prepares and disseminates news releases to newspapers, radio stations, and television stations in the district and, when applicable, to other news media; 2. Oversees writing, design, photography, editing, and other activities that directly support the development, production, and distribution of the College’s communication products including management of the College’s main website and the athletics website; 3. Produces the College’s alumni magazine, The Warrior, and the annual President’s Report; 4. Edits and publishes brochures, pamphlets, newsletters, and other printed materials for the College; 5. Supervises production and publishing of the College yearbook, The WO-HE-LO, the campus newspaper, The Tom-Tom, and the College Catalog; 6. Coordinates and directs the activities of the College’s Alumni Association and the College’s Foundation through the Director of Alumni Relations & the Foundation. 7. Produces and distributes all official College advertisements to be placed in area newspapers and on television and radio; 8. Develops and implements the College’s media/marketing plan; 9. Coordinates the production of video for use on the College’s website, social media, and for television commercials and other marketing initiatives; 10. Provides material for and oversees the College’s use of online and digital communications including the College website and social media such as Facebook, Twitter, Instagram, etc.; 11. Assists the President in the preparation of the monthly Board of Trustees’ Report; 12. Approves all press releases pertaining to College activities and functions; 13. Coordinates the use of the College’s visual identity according to the Identity Graphic Standards Manual; 14. Works with the Athletic Department to coordinate the collection and dissemination of athletic related statistics, photos, and game results to the College community, athletics website, statewide networks, and the NJCAA; 15. Attends Board of Trustees’ meetings and reports appropriate action through news releases; 16. Prepares annual budget for all public information functions; 17. Works with district news media in promoting the College through paid advertisements and news releases; 18. Works with professional organizations such as the College Public Relations Association of Mississippi (CPRAM) in promoting better college public relations; 19. Maintains clip files from newspapers for College-related news articles; 20. Approves mass mail outs and proofs other public information news releases; 21. Serves as the first point-of-contact for all media inquiries to the College and in emergency situations requiring the use of Warrior Alert emergency communication system; 22. Serves as the College’s representative on the Mississippi Community College Marketing Association;

23. Attends meeting of the Board of Trustees; 24. Chairs the Public Information Council;