2019-2020 President's Report

Fastest Growing Community College For the third straight year in 2014, ECCC was included in the list of the Top 50 Fastest Growing Community Colleges in the United States, according to the publication Community College Week . ECCC was ranked 36th on the list of two-year institutions with student enrollments from 2,500 to 4,999. Google Locater Services Implemented Students who need to know the exact location of a campus facility or classroom at ECCC were able to access the information beginning in 2013 with the use of Google, which released an “indoor navigation tool” as part of its Google Mobile Maps. Specifically designed for Android smartphone and tablet users, the technology allows users “to quickly and efficiently navigate through indoor spaces, picking up where GPS leaves off.” New Visual Identity and Standards ECCC implemented a new Visual Identity during the 2013-14 school year to convey a consistent message to internal and external audiences. The logo designs were created by Communication Arts Company (college logos) and Beam Team Design (athletics logos) and officially adopted by the ECCC Board

of the identifiers. The manual offers useful guidelines for incorporating the visual image in a wide range of situations and environments. The college’s Public Information Office is responsible for maintaining and distributing the proper logos, symbols, and colors. New Electronic Message Sign The college installed a new electronic information sign in 2014 at its Highway 15 entrance to complement the electronic sign located at the main campus entrance in front of the Vincent Administration Building on West Broad Street in Decatur. The signs rotate information on college activities and events, including time and weather. In addition, the front campus sign was converted to two sided so that messages can be seen by visitors entering and leaving the campus. Social Media ECCC became more strategic and intentional in its use of social media beginning in 2015 in an

effort to increase the number of people it reaches and

to improve the information they receive. In addition to more strategic planning and scheduling of social media, an Instagram account was added to the existing Facebook page and Twitter account, as well as Facebook, Twitter, and Instagram accounts for athletics. The college’s social media presence has increased dramatically. The main Facebook page now has 11,100 likes, the main Twitter account has 3,720 followers, and the main

of Trustees in April 2013. In addition, a new Identity Graphic Standards Manual was created to familiarize members of the college community with the college’s official logos, symbols, and colors, as well as assist with the implementation

22 COMMUNICATION

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