2014-2015 President's Report

Clear, concise, and timely communication with internal and external constituencies is a critical success factor for any effective organization. Therefore, we will develop comprehensive strategies and implement broad plans and/or policies to advance our visibility and to educate, engage, and involve stakeholders in the achievement of the college vision and the performance of the college mission. W ebsite R edesign ECCC is in the early stages of redesigning its website into a new dynamic, information-filled, and easy to navigate website that will be responsive design easily viewable on all mobile devices. A Content Management System (CMS) will allow for quick and easy content updates on a daily basis. A Web Style Guide will be developed as a reference tool for the proper use of font style, font size, colors, photos, and other materials and content on ECCC Web pages. The new site will be maintained by the Office of Public Information to ensure its messages are consistent with the college’s overall marketing and communication strategies. M obile A pp East Central Community College began development of its first mobile phone application that will soon be available for Apple and Android operating platforms. The mobile app will include information and features for prospective students, current students, faculty and staff, alumni, and visitors to ECCC. It will also provide easy access to the college’s eLearning online web area and the MyEC intranet portal. S ocial M edia ECCC became more strategic and intentional in its use of social media during 2014-2015 in an effort to increase the number of people it reaches and to improve the information they receive. In addition to more strategic planning and scheduling of social media, an Instagram account was added to the existing Facebook page and Twitter account. Two new initiatives included a weekly “Throwback Thursday” post on Facebook and a “Selfie Station” for Instagram photos of new students at a June registration session. Social media guidelines will be developed in the future to assist all campus social media users. C ommunication

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